Privacy RISK in the race for AI

​​​​As Apple strives to catch up in the AI race, its new strategy—analysing user data directly on devices—raises significant privacy concerns. While Apple asserts that actual user data never leaves the device, the process involves comparing synthetic datasets to real user samples, such as emails and messages, to enhance AI outputs like email summaries.​

This approach, though designed to safeguard privacy, still entails processing sensitive information, which could be vulnerable to sophisticated inference attacks. Moreover, Apple’s history with privacy issues, including the 2019 revelation that Siri recordings were sent to contractors without user consent, underscores the need for vigilance.​

As Apple integrates AI more deeply into its ecosystem, maintaining transparency and robust privacy protections is crucial to uphold user trust.

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One more thing, at Pfortner, we take communications privacy very seriously. We encrypt email, messaging and network communications to provide our clientele with uncompromised privacy.

If you need to protect sensitive communications, please see www.pfortner.co.za or send an email to info@pfortner.co.za, and we will get back to you.